DISNEY CAMPAIGN MANAGER

Unified Self-Serve Advertising Platform

Role:
Lead Design Strategy

Scope:
Lifecycle Emails

Tools:
Adobe CC

Overview & Business Context

As Hulu Campaign Manager evolved into Disney Campaign Manager (DCM), our team spearheaded the visual rebrand across all lifecycle communications. The transition expanded the self-serve platform's reach beyond Hulu to encompass Disney’s broader streaming and entertainment portfolio, including Disney+ and ESPN+.

The primary goal was to modernize the email ecosystem to reflect Disney's premium brand identity while creating clear, high-converting onboarding flows that guided advertisers through expanded inventory options.

The Challenge

Adapting lifecycle communications to represent Disney’s broader inventory (Hulu, Disney+ & ESPN+) while maintaining high conversion rates